Tupperware is a term for newspapers that store food. That's not why it was so popular yesterday. Millennials will remember the days when mothers would get angry if the Tupperware box did not reach home from school or relatives' place. This is a very simple product that is needed in every home. Let's see how a simple plastic storage box brand like Tupperware has won the trust of moms in more than 100 countries.

The beginning:

Tupperware was designed and developed in 1946 by Earl Silas Tupper, a chemical engineer. Plastic containers were also used for storing food at home as they were non-toxic, durable, flexible and odourless. Tupperware containers came with a patented Tupper seal or 'burp' seal, named after the sound the containers make when the lid is closed. These plastic products are designed for home use in the new era of refrigerators. It was a woman named Brownie Wise who created a revolutionary sales model that propelled Tupperware to international fame.

Much of the growth and popularity of Tupperware worldwide is due to a marketing pioneer called Brownie Wise. She joined Tupperware in the early 1950s during World War II. They quickly realized that Tupperware could be marketed to American housewives who were asked to return home after work. Brownie Wise created a sales model that is now called the 'Party Plan'. In this plan, parties attended by other women will be organized and hosted by women, who can buy and sell Tupperware products to be sold at these parties. It also provided an alternative job option for women who wanted to stay at home but at the same time earn money.

This party plan became a huge success and Brownie Wise encouraged the women of the plan by organizing grand jubilee celebrations. For a long time, the only method of selling Tupperware was through a party plan.

In recent years, Tupperware in North America has shifted to a new business model in which it has put more emphasis on direct marketing channels and eliminated its reliance on authorized suppliers. This transition includes selling through Target stores in the United States and Superstores in Canada. However, the party model is still in place and Tupperware is promoted by approximately 1.9 million people who are contractually associated with the company.

Today Tupperware still continues to rule the world in terms of home storage for food, and the company has come up with a new product line that caters to professional chefs. However, without the out-of-the-box thinking and success of Brownie Wise and their phenomenal Tupperware Home Parties, Earl Tupper and Tupperware may not have reached the level of market penetration it currently has.