The e-commerce industry in India is growing rapidly. But the quick commerce scene is taking a heavy toll on grocery stores and street vendors as customers are attracted by fast delivery and offers. Due to the rapid growth of the quick commerce scene in the cities, many shops had to be closed.

In this way, a different kind of confrontation between the leading quick commerce platforms and street vendors of Bangalore is now being discussed on social media. The charcoal sellers displayed a board at their roadside trading place selling charcoal at the price of "Rs 55 only." Traders have compared the price level with the high rates of Zepto, Zomato's Blinkit and BigBasket.

The post was shared by an X user named 'Nitish Ravella'. "Keep doing what you love because only 10% of life happens and 90% is our reaction," he wrote. Later, when a page called 'Peak Bengaluru' shared the post, it sparked a debate.