In the world of start-ups, every second of resources is valuable, and having a reliable IT partner is essential. For the last two decades, one company has been ensuring the technical support of India's start-up ecosystem. This is the story of Nurture IT, which has grown from scratch to become a trusted IT partner for many SMBs and Startups across India.

"When we were just laptop suppliers to many start-ups, vendors of other services like network and internet were not responsive enough and would call us for help," says Deepak Srinath, founder, Nurture IT.

This observation led to a crucial realization that IT infrastructure is a complex ecosystem where all the components have to work in tandem. Deepak recognized this gap in the market for the need of an end-to-end IT solution provider who understands the unique challenges faced by early-stage startups in India and foreign subsidiaries.

"Nurture IT, as the name suggests, is a first-of-its-kind, end-to-end IT / telco system integrator, focusing on early-stage / funded startups in India and overseas subsidiaries," Deepak explains.

What makes NurtureIT stand out in the busy IT vendor landscape is its deep understanding of the startup ecosystem and commitment to deliver value without compromising on quality. "No one knows start-ups better than us," "says Deepak." "Twenty years of experience, being part of the current unicorns growth journey, gives us the distinct advantage of advising clients on 'what to buy' and 'when to buy'. "

This expertise allows us to nurture IT as more than just another IT vendor. It positions itself as a trusted advisor that helps start-ups make informed decisions about the technology infrastructure. From basic hardware such as laptops and printers to complex network setups, firewalls, and information security systems, Nurture IT offers a comprehensive suite of services that grow with their clients.

"We understand that start-ups need to be efficient. Our goal is to reduce costs without reducing quality. We achieve this at the most competitive prices by leveraging our deep industry knowledge and strong relationships with OEMs to provide the best solutions. Deepak emphasizes the company's cost-effective approach

In the fast-paced world of technology, standing still means falling behind. Nurture IT has been able to stay relevant for two decades by continuously reinventing itself. Deepak has developed a unique management principle called CBOOT - Conceive, Build, Operate, Optimize and Transfer.

This approach has allowed Nurture IT to expand its services organically through the development of IT warehousing, work-from-home logistics, information security, and a B2B SaaS asset management tool. It further demonstrated its commitment to providing cost-effective solutions by introducing an attractive asset-leasing model for bootstrapped companies.

As Nurture IT looks to the future, focusing on emerging trends, the company plans to develop new solutions in stealth mode, especially in information security. The company is also exploring opportunities to expand within India and provide IT helpdesk services to overseas offices of its clients.