Bollywood actor Ranveer Singh’s brand SuperYou has secured funding from Zerodha’s Rainmatter, marking a major milestone for the protein snack brand. Reports suggest that SuperYou is achieving remarkable success in funding and growth.
The funding was provided by Zerodha co-founders Nithin Kamath and Nikhil Kamath, who emphasized their support for SuperYou’s mission to offer protein-rich, nutritious food options to Indian consumers.
India’s First Protein Wafer Bars Launched
SuperYou recently introduced India’s first Protein Wafer Bars, designed to meet the growing demand for healthy and convenient food choices. The brand sold 2.5 lakh units within 48 hours of its launch on platforms like Zepto and Blinkit.
As part of the launch, Ranveer Singh spearheaded a dynamic marketing campaign, declaring,
"SuperYou is more than just a brand—it’s a revolution. I’ve always lived life with high energy, and I want to share that experience with everyone through SuperYou," said Singh.
“സൂപ്പർയൂ വെറും ഒരു ബ്രാൻഡ് അല്ല, ഇത് ഒരു വിപ്ലവമാണ്. ഞാൻ എല്ലായിടത്തും ഉയർന്ന ഊർജ്ജത്തോടെയാണ് ജീവിക്കാറ്. എല്ലാവർക്കും സൂപ്പർയൂവിലൂടെ എന്റെ അതെ അനുഭവം പങ്കുവയ്ക്കാനാണ് ഞാനാഗ്രഹിക്കുന്നത്,” സിംഗ് പറഞ്ഞു.
Ambitious Growth Plans
SuperYou was co-founded by Ranveer Singh and entrepreneur Nikunj Biyani. The brand plans to invest ₹40-50 crore in its operations and targets ₹500 crore in revenue within the next five years. In addition to Protein Wafer Bars, the company aims to introduce more products to establish a strong presence in the health food market.
Where Can You Find SuperYou?
SuperYou products are available on leading e-commerce platforms like Amazon, Flipkart, Zepto, and Blinkit. Additionally, they can be purchased at retail outlets such as Reliance Fresh, Nature’s Basket, and 7/11.
