A small egg. A delicious combination of chocolate and butter. small holes hidden inside. There is no better way to attract kids. That trick became known as Kinder Joy and became the favourite taste of children all over the world.

In a small factory in a village area of Pune, small toys were made on an experimental basis and they were distributed to the students and made on a large scale after getting their approval.

These toys were sent to Baramati, a rural area about 100 km from Pune. Chocolate manufacturer Ferrero India has packed these toys inside as a gift along with a chocolate named Kinder Joy.

The joy of the wait, the unique packaging, the difference in name, and the distribution strategy all worked effectively, and Kinder Joy has since become a success.

Kinder Joy has broken records in India by selling Nutella Spread, Ferrero Rocher Chocolate and Tik Tok Breath Mint. It was later shown to have helped Italian chocolate maker Ferrero grow beyond the chocolate division of Swiss giant Nestle.

A representative of Ferro India says, "Innovation and performance in line with customer needs has led to the creation of a lot of great products. Ferro India started its operations in Bengaluru about seven years ago