Kindlife is a platform for beauty and wellness. In a Series A round led by JB-Dooeun TK Fund and MIXI Global Investments, it raised $8 million with participation from Kalaari Capital and some angel investors.

Previously, Kindlife in November 2021 from Kalaari Capital, Titan Capital, Java Capital, etc. It raised $2.5 million in seed funding.

This capital is being used by Kindlife to build strong ties between Korea, Japan and India. The company said in a press release. Their community includes thousands of beauty makers who share recommendations and take a first-hand approach to content by educating consumers on the latest K-beauty trends.

Kindlife was founded by ShopClues co-founders Radhika Ghai, Vidit Jain and Manasa Garamella. In, Gen Z uses proprietary AI technology to help customers find personalized skincare and wellness routines and products. The platform provides exclusive and priority access to popular and trending global beauty brands, including Korean and Japanese brands.

Taking advantage of the growing popularity of K-beauty, powered by the Hallyu wave, Kindlife aims to cater to the fast-growing K-beauty market in India. In the ongoing calendar year, the firm plans to introduce more than 20 Korean and Japanese beauty brands on its platform.