Bengaluru-headquartered jewellery brand Jiva's operating revenue grew 65.8 per cent to Rs. 273.6 crore in the financial year ending March 2024. However, the company's loss widened by 29.6 per cent to Rs. 58.6 crore.

Expenses on purchase of precious metals increased by 53% to ₹115 crore. It will cover 34% of the company's expenses. In addition, employee benefits doubled to ₹49.6 crore. This also led to losses.

Founded by Ishendra Agarwal in 2019, Jiva started with a focus on affordable silver jewellery. Later, in the interest of customers, the company included diamonds and gold jewellery. The company plans to open more than 100 stores a year in cities like Mumbai, Hyderabad, Chennai, Ahmedabad and Kolkata. Currently, more than 50% of its current stores are located in Bengaluru and New Delhi.

Jeeva sells bracelets, garlands, rings and chains through its mobile app, website and offline store. Additionally, the company is expanding to other quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto.