Bengaluru-headquartered jewelery brand Jiva's operating revenue rose 65.8% to ₹273.6 crore in the fiscal year ended March 2024. But the company's loss widened by 29.6% to ₹58.6 crore.

Expenditure on purchase of precious metals increased by 53% to ₹115 crore. This will cover 34% of the company's expenses. Also, employee benefits doubled to ₹49.6 crore. This also led to increased losses.

Founded in 2019 by Ishendra Agarwal, Jiva started with a focus on affordable silver jewellery. Later, the company added diamonds and gold jewelery for the interest of the users. The company plans to open more than 100 stores annually in cities like Mumbai, Hyderabad, Chennai, Ahmedabad and Kolkata. Currently, more than 50 percent of its current stores are located in Bengaluru and New Delhi.

Jeeva sells bracelets, necklaces, rings and chains through its mobile app, website and offline store. Additionally, the company is expanding into quick commerce platforms like Swiggy Instagram, Blinkit and Septo.