Behind every successful business, there is a strong marketing strategy. Many brands in India have achieved success through different and effective marketing strategies. Here are some of the best marketing strategies and brands associated with it.
- Asian Paints
Asian Paints is one of the most popular brands in India. The brand, which started in the Indian market 70 years ago, has now expanded to 15 countries.
The marketing strategies through the tagline "Har Ghar Kuch Kehta Hai" in the early days paved the way for the success of this brand. Not just selling paint, but also collaborating with designers, architects and others to understand the needs of Indian consumers. Thus, success was achieved through popular marketing strategies.
- Fevicol
Fevicol, a brand led by Pidilite Industries, is one of the popular Indian products. Fevicol's initial advertisements and smart campaigns made a great impact on the market. - Nayka
The cosmetic brand Nykaa, which was launched in competition with foreign companies, is a successful brand following modern marketing methods. Their main marketing methods are social media, influencer marketing, and seasonal offers.
Nykaa has been able to reach a lot of users through influencers and their blog, reviews, etc. Also, customers Loading... Look up ’Also, customers’ get better beauty advice through Nykaa's Beauty Book.
- Amul
Amul is one of the most popular marketing strategies in India. And it remains unchanged to this day. Amul has become a beloved brand thanks to its popular ads, humorous and intelligent creative advertising. - shadidotcom
ShadyDotCom is a brand that has gained a huge position in the market through its social media and campaign-like IDs.