Every successful business is backed by a strong marketing foundation. Many Indian brands have achieved remarkable success through unique and effective marketing strategies. Here, we explore some of the best marketing strategies and the brands that have leveraged them effectively.
- Asian Paints
Asian Paints is one of India’s most beloved brands. Launched in the Indian market over 70 years ago, the brand has now expanded to 15 countries.
Their marketing strategies, including the iconic tagline “Har Ghar Kuch Kehta Hai” (“Every Home Tells a Story”), have paved the way to success. Instead of just selling paint, they collaborated with designers, architects, and decorators to understand the needs of Indian consumers. This approach led to a marketing strategy that resonated widely with the public.
- 2. Fevicol
Managed by Pidilite Industries, Fevicol is one of India’s most popular household brands. Its initial advertisements and clever campaigns have made a lasting impact in the market, creating a strong, memorable brand identity. - Nyka
Nykaa, a cosmetics brand that emerged in competition with international giants, has succeeded by using modern marketing methods. Social media, influencer marketing, and seasonal discounts are key components of their strategy.
Nykaa effectively reached a large customer base through influencer partnerships and by providing beauty tips and reviews via their Beauty Book. Their content-driven approach and extensive digital presence have been instrumental to their success.
- 4. Amul
Amul has implemented some of India’s most iconic marketing strategies, which have remained effective for years. Through popular ads and clever, humorous campaigns, Amul has built a beloved brand that has become a household name across India. - 5. Shaadi.com
Shaadi.com has secured a strong position in the market through social media and creative campaigns like #WohEkBaat. Their innovative and engaging social presence has enabled them to reach and resonate with a large audience.
