Actor Ranveer Singh has acquired a 50% stake in Elite Mindset, a packaged food startup. The remaining stake in the Kishore Biyani-backed startup is held by Think9 Consumer Technologies, a venture owned by Biyani's nephew Nikunj Biyani and a multi-brand platform backed by Biyani's daughter Ashni.

Nikunj Biyani said Elite Mindset will start with protein bars under the label SuperU, and later move to biscuits, protein powders, and more, in direct competition with major packaged food companies.

Singh's investment was not specific, but he clarified that he expects Rs 50 crore as the first set of investment for the venture.

Singh's other investments include Sugar Cosmetics, Boat and Epigamia.