Everyone is on social media looking for recommendations on where to eat, how to dress, what to do, or what movie to watch next.

In this digital age, it's important for a business to maintain its social media well and create an impression on customers in order to attract the attention of your target audience.

Facebook, WhatsApp, Twitter, Snapchat, Instagram, and many others not only become a major source of communication for netizens, but also help businesses reach their target customers.

That's why B2B or B2C, medium, small and large companies spend a large portion of their marketing budget on a solid social media strategy.In the midst of COVID-19, don't forget that it was social media that helped businesses thrive and survive through the most difficult times.

But some small businesses may find it difficult to find their space and demonstrate their USP, especially in the face of stiff competition from deep-pocketed competitors.Although digital natives Gen Zers were born in an era of social media, older entrepreneurs may find it difficult to make sense of it all, and they may lose a large percentage of customers due to lack of exposure online.

Here are five ways to grow your small business through social media.

Choose the right network.

There are various social media networking sites where people create their business page and place ads. However, it's important to choose the right network to showcase your business.

So, it makes no sense to spend time and resources on a network that doesn't have your target audience. Therefore, it is essential to choose the right and suitable medium if you want to grow your business through social media. You should be careful to choose different social media channels to target different types of customers. If you're a small business entrepreneur, you need to know which social media sites your customers are using.

Set up a plan

A goal without a plan is just a wish. So, as a small business owner, if you want to reach your target customer and generate business leads, you need to have an action plan ready.

As an entrepreneur, your goal should be relative, specific, timely, measurable, and achievable.

You need to stay away from setting unrealistic targets and focus more on increasing your conversion rate rather than increasing likes and followers.

Different social media platforms have some tools for doubling business reach, frequency, or depth of business that you can use extensively.

Create attractive content

It is true that 'content is king'. So, your content should be really strong. Try to make your content attractive with text, infographics, pictures and videos.

Stability is key

Creating a presence on social media and getting paid for it requires constant effort.

Constant engagement with your target audience will ensure that your business's online presence grows and timely posts will help in brand building.

Don't spend too much

It's easy to get lost in the many marketing tools that social media sites offer. You don't have to use all the tools. You need to be aware of where the money should be used and where the free tools should be used.

Social media influencers can be used, but only sparingly. It shouldn't be so obvious that online personalities are promoting your brand and using them because they're only promoting because they get paid creates distrust and doubt in the minds of online savvy consumers.

Promoting your business on social media is all about networking and building relationships. So, try to focus on your target audience and keep them engaged with your content on a regular basis. Make sure you're there to offer value to your customers to stand out amidst all the noise.