If you're a regular Instagram user, you'll be familiar with the importance of advertising on social media. In today's world, there is a high probability of shopping from a business you see on Instagram. As the intrusion of social media into the daily routine is getting deeper and deeper every day, businesses are realizing the opportunity to sell products on social media platforms like Instagram, Facebook, Twitter and Snapchat. In today's era social media is one of the best ways to generate good sales and also gives a good return on investment. However, finding a good approach for a business is not easy and it takes some time and effort to understand how a social media platform works. Let's look at some simple techniques to generate more sales on social media.

1) Understand where the target audience is:

It is very important to understand what social media platform your target audience uses. If your target audience prefers to use Instagram over Facebook, then serving your ads on Instagram is more suitable. The easiest way to find out where your target audience is is to identify the right hashtags relevant to your product or business and find out where they are being used. Once a business understands where their target audience is, selling online will be much easier. It is common for online streaming platforms like Netflix and Amazon Prime Video to promote their content on platforms like Instagram and Facebook to get new subscriptions.

2) Work with influencers

Influencer marketing is a form of social media marketing that involves endorsements and product placement from influencers, people, and organizations. Influencers have a high potential to generate sales on social media for your business. Making a post about your brand or product, giving honest reviews about your product, or something as simple as an influencer promoting a discount code can effectively drive sales. Haven't seen famous South Indian actress Samantha Akkineni collaborating with organic food business to promote their products.

3) Turn customers into brand advocates

When you're making a sale on social media, it's a good idea to ask customers to post reviews about your product or service if they like it. This will turn your customers into brand ambassadors and generate more organic sales at the same time. It would be helpful if you could provide relevant hashtags to use to accurately identify leads. Take the case of mobile phone maker OnePlus, which regularly posts or shares its customer photos and product reviews on its social media platforms. OnePlus believes in storytelling through customer testimonials and customer content.

4) Share customer generated content

Often, if a customer is satisfied with their purchase, they will post it on their social media accounts. For a business, identifying these posts and sharing customer-generated content on their own social media accounts can improve product authenticity. Potential customers who visit your social media page can see honest customer reviews, increasing the likelihood of a sale. It's also an easy way to build loyalty with your existing customers and add credibility to your brand whenever potential customers visit your social media profiles.

5) Creating content around products/inventory

Creating content around the products you sell on social media accounts can do a lot of good. For example, if it's a clothing brand, it would be helpful for customers/leads to see content about how to mix and match different outfits or what clothes to wear in spring or summer. This will establish a broader context for your brand and increase engagement with prospective customers

This type of content will also give customers a reason to buy your products.