According to reports, Swiggy's quick commerce arm Swiggy is planning to deliver prescription medicines within 10 minutes with Instamart PharmEasy.
However, no official announcement has been made
Instamart now distributes over-the-counter (OTC) medications such as pain relief sprays. With the new tie-up, Swiggy e-pharmacy is reaching more widely in the market and delivering medicines faster to customers in emergency situations.
In the first phase, the service will be launched in Bengaluru. This includes major medications that require a prescription, such as painkillers and fever medications.
The "shop-in-shop" method is being implemented as a key part of this association of Swiggy with PharmEasy. Swiggy has PharmEasy stores in its stores, through which Swiggy can quickly deliver the orders of the required medicines to the customers.
The new partnership comes as a part of competing with Swiggy Instamart, Blinkit, Zepto, and BigBasket. The goal of both companies is to reach the market by delivering medicines quickly.