Ayyappan R, a former senior vice president at Flipkart, came up with the idea of FirstClub, a quick commerce start-up aimed at the top 10% of the country's population. The company's operations will be targeted at a majority of households in the metro city with an annual income of over Rs 15 lakh.

The initial operations of the company will start by selling packaged foods, fresh foods, bakery, dairy, nutrition, etc. For the first 12 months, the company will focus only on Bengaluru. Mumbai and Delhi will be the next targets.

The report states that the startup has raised $8 million in new funding. Accel, RTP Global, Blume Founders Fund, Quiet Capital, and 2am VC are among the investors. Flipkart co-founder Binny Bansal, Myntra co-founder Mukesh Bansal, Lalit Keshre of Groww, Ankit Nagori of Curefoods and Kunal Shah of Cred were among the investors in the company.