In the world of startups, where every second and resources are precious, having a reliable IT partner is essential. For the past two decades, a company has been guaranteeing technical support for India's startup ecosystem. This is the story of Nurture IT, which has grown from inception to become a trusted IT partner of many SMBs and startups across India.
“When we were just a supplier of laptops to many startups, vendors of other services like network and internet used to call us for help because they were not responsive enough,” says Deepak Srinath, Founder, Nurture IT.
This observation led to a critical realization that IT infrastructure is a complex ecosystem in which all components must work in harmony. Deepak recognized this gap in the market for the need for an end-to-end IT solution provider that understands the unique challenges faced by early-stage startups in India and foreign subsidiaries.
"Nurture IT, as the name suggests, is a first-of-its-kind, end-to-end IT/Telco system integrator focusing on early-stage/funded startups in India and overseas subsidiaries," explains Deepak.
A deep understanding of the startup ecosystem and a commitment to deliver value without compromising on quality is what sets Nurture IT apart in the crowded IT vendor landscape. Nobody knows startups better than us, says Deepak. "Twenty years of experience and being part of the growth journey of current unicorns gives us the distinct advantage of advising clients on 'what to buy' and 'when to buy'."
This expertise allows IT to become more than just another IT vendor. It positions itself as a trusted advisor that helps startups make informed decisions about technology infrastructure. From basic hardware like laptops and printers to complex network setups, firewalls and information security systems, Nurture IT offers a comprehensive suite of services that grows with their clients.
"We understand that startups need to be efficient. Our goal is to reduce costs without compromising quality. We achieve this at the most competitive prices by leveraging our deep industry knowledge and strong relationships with OEMs to deliver the best solutions." Deepak emphasizes the company's cost-effective approach
In the fast-paced world of technology, standing still means falling behind. Nurture IT has managed to stay relevant for two decades by constantly reinventing itself. Deepak has developed a unique management philosophy called CBOOT - Conceive, Build, Operate, Optimize and Transfer.
This approach has allowed Nurture IT to organically expand its services by developing IT warehousing, work-from-home logistics, information security, and a B2B SaaS asset management tool. It further demonstrated its commitment to providing cost-effective solutions by introducing an attractive asset-leasing model for bootstrapped companies.
As Nurture IT looks to the future, focusing on emerging trends, the company plans to develop new solutions in stealth mode, especially in information security. The company is expanding within India and exploring opportunities to provide IT helpdesk services to its clients' overseas offices.
