If you feel that you want to eat something suddenly when you are short of time, then take a maggi and boil it in water and prepare the food. That's the success of Nestle Maggi. Maggi is a story of revolutionary marketing.

In 1983, instant noodles were very alien to Indian cuisine. At that time, through research, Nestle came up with a way to make food effortless for mothers who lack time. That's two minutes of noodles. Very easy to prepare. A mother's love and time for her children. Maggi has made its place in the Indian market.

Thorough marketing efforts through TV, radio, digital platforms and outside advertising have made Maggi a household name in India. The "2 minute noodles" jingle has made Maggi familiar to many.

Nestle has built a robust supply chain system to ensure Maggi's presence across India. Packs like "Chotu Maggi" of Rs 5 were introduced to reach out to families with small incomes. In the mid-2000s, Maggi expanded into the rural market through Project Shakti, partnering with small shops.

The "We Miss You Too" campaign caused controversy, but Nestle was again successful in trying to bring a loving relationship with customers through a serious second campaign. This social media and advertising campaign has boosted Maggi's popularity among consumers, paving the way for a strong comeback. The "We Miss You Too" campaign caused controversy, but Nestle was again successful in trying to bring a loving relationship with customers through a serious second campaign. This social media and advertising campaign has boosted Maggi's popularity among consumers, paving the way for a strong comeback.

They have created a Rs 937 crore instant noodles market in India. Even today, with 60% market share, the journey continues at a high level.