Dr. Juneja is a successful person with the goal of developing medicines in today's world where e-commerce entrepreneurs earn millions in value. He started his own company. Started in 2008, the company today operates as two entities, Divisa Herbal Care and SBS Biotech Unit II.

Juneja, who was a small businessman that no one knew, has today made the biggest transaction in the FMCG sector in the country. So he got everyone's attention when he sold the 'Cash King' hair oil brand to Emami for Rs 1,651 crore. This amount is five times the sales that the brand receives once a year.

It wasn't easy to achieve this. For the first two years, Juneja delivered his product to shops and interacted directly with customers. Starting from a room in Ambala, Juneja made his idea a success. Released in 2009, 'Cash King' is one of the leading hair oil brands today.

He has made a name for his brand without great marketing and without festive offers like in other e-commerce firms.

Now, in a new television commercial, Cash King has released a new ad, bringing together famous Bollywood director Imtiaz Ali and actress Huma Qureshi. The high-profile deal was championed by Emami's chairman RS Agarwal.

Juneja is now working on three more of his brands, Dr. The focus is on Ortho, Saachi Saheli and Rupa Mantra brands.