According to reports, the brand has managed to maintain a 33% market share despite the company's slow growth. Bolt and Noise are close behind BoAt.

This year, BoAt's market has registered a 14% growth thanks to festival sales and budget-friendly prices. However, the company's growth rate is also showing signs of slowing down. The number of new products is decreasing and the number of first-time buyers is decreasing.

The demand is higher for budget-friendly earbuds. Earbuds priced between Rs 1,500 and Rs 2,000 registered a 52% year-on-year growth. Brands like HP, Poco, Vivo, etc. have also entered this segment. Sales of Chinese brands have increased by 33%. Offline stores still account for 75% of total sales.

As online demand stabilizes, brands are focusing on physical stores in smaller cities to attract buyers from larger retail outlets. Large retail outlets are attracting buyers with festival discounts, bundles, bank offers, etc.