A marketing strategy is vital to the success of a business. Without a clear marketing strategy, the company's growth is likely to slow down, making it difficult to achieve its goals. So, let's take a look at when a company should prepare a marketing strategy.

When do you need to create a marketing strategy?

1.Comm as soon as the company starts: It is best to make a marketing strategy as soon as the company starts. Because it will help to reach customers from the beginning and build the company's brand.

2.Product Launch: When a new product is launched in the market, a marketing strategy is essential to bring it to the people. The product's features, qualities, and target customers should all be included in the marketing strategy.

3.When there are changes in the market: When there are new changes in the market, you will have to make changes in the marketing strategy accordingly. The marketing strategy should be updated by understanding the needs of the customers, new trends and competitive strategy.

4.Comm When Sales Growth Declines: If the company's growth declines, changes will have to be made to the marketing strategy. We have to find out why the growth is going down and accordingly make a new strategy.

5.When Changing Objectives: When changing the objectives of the company, changes should also be made in the marketing strategy. Create a new strategy to achieve your goals.

6.When Entering a New Market: When entering a new market, you have to make a marketing strategy by understanding the customers there. Each market has its own characteristics.

7.When there are changes in technology: When there are changes in technology to harness the potential of digital marketing, the marketing strategy has to be changed accordingly.

What should be included in the marketing strategy?

• Who are the target customers?
• What products and services does the company offer?
• How to market products and services?
• What are the marketing channels to be used? (Social media, advertising, email marketing, etc.)
• How much money can be spent on marketing?
• How to measure the results of marketing activities?

Things to Consider When Creating a Marketing Strategy

• There should be specific goals.
• Customers need to be understood.
• Be aware of changes in the market.
• You have to understand your opponent's strategy.
• Technology should be used.
• The results of marketing activities should be measured.

A marketing strategy is vital to the success of a business. If the right strategies are used at the right time, the company can grow and achieve its goals. Therefore, it is advisable to make a marketing strategy as soon as the company is launched and make changes to it as needed.