The market for women's period care products is a market that not many entrepreneurs in Kerala have tapped. Luvwish is a growing Indian brand dedicated to improving women's hygiene and self-care habits. The company was founded by two young men in Chittoor, Palakkad, Kerala. The two men developed a period kit for women with great curiosity and a bit of prejudice, which was viewed with great curiosity and a bit of prejudice by the society around them. You can read more about the business success these young men achieved by overcoming everything.

Luvwish Period Kit

Luvwish's flagship product is the Luvwish Blue Hygiene Pack, a comprehensive period care kit designed to meet the needs of women during their periods. This kit is very helpful if you are out or traveling during your periods. Priced at ₹349, the kit includes the following products:

• 5 sanitary pads (mix of regular and XL sizes)
• Hand sanitizer for hygiene
• Tissues for essentials
• Disposable pad bags for sanitary pads
• 5 toilet seat covers for use in public toilets
• A bar of dark chocolate for period relief

With an aim to make menstruation more manageable and less stressful for women, this carefully curated kit addresses both the physical and emotional aspects of menstruation. The kit also includes a pain relief pouch in their product range.

Business Model: D2C

Luvwish primarily operates through an online direct-to-consumer (D2C) model. Customers across India can conveniently purchase their products through the official website luvwish.in. This approach ensures accessibility and privacy for consumers looking for menstrual hygiene solutions. Reflecting its roots in South India, the brand is headquartered in Chittoor, Palakkad district of Kerala.

Branding and Marketing: Building Trust Through Authenticity

Luvwish’s branding strategy focuses on authenticity and relatability, with the aim of creating a strong emotional connection with its audience.

Key elements are:

Influencer: Collaborating with social media influencers and public figures who share personal experiences with Luvwish products helps build trust among potential customers.

Customer Feedback: Positive reviews from popular users like Dhanya S Rajesh and Anagha highlight the impact the product has on their self-care routines, which reinforces the brand’s value proposition.

Empowerment: Luvvish positions itself as an empowering brand by challenging traditional taboos surrounding menstruation and providing women with the tools and products they need for effective self-care. This also instills trust in their female customers.

Market Context

The Indian feminine hygiene market is witnessing significant growth. This is attributed to increased awareness, changing cultural attitudes, and the rise of e-commerce. With a market size expected to reach US$ 1.01 billion by 2023 and a CAGR of 13.85% through 2029, there is a lot of opportunity for innovative brands like Luvvish.

Luvwish’s approach aligns with broader industry trends, such as the use of social media for awareness campaigns and collaborations with NGOs to reach out to underserved populations.

Luvwish stands out in the menstrual hygiene market by offering a product that meets both the practical needs of women during menstruation and their emotional well-being. With carefully crafted kits, authentic branding, and a commitment to empowerment, Luvwish is redefining the menstrual care experience for women across India.