Apple is reportedly planning to launch its digital payments service, Apple Pay, in India by the end of 2026. The company is in talks with global card networks like Visa and Mastercard, and will seek regulatory approvals before launching the service in a phased manner.

In the first phase, Apple Pay will focus on card-based contactless payments, allowing users to add cards to Apple Wallet and make tap-and-pay transactions using iPhones or Apple Watches. In later phases, Apple may introduce UPI support, although this will require additional approvals.

This is part of Apple's strategy to grow its services business in India, which recorded its highest-ever iPhone shipments with a market share of 9–10% in 2025. With services revenue already at ₹4,380 crore, Apple Pay will help drive user engagement and revenue in a market dominated by UPI-based payment apps.