Astroyogi, which provides astrological services, is entering the retail arena under the name 'Yogi by Astroyogi'. Astroyogi aims to sell spiritual products in a market where they are not usually available.

'Yogi by Astroyogi' aims to overcome the entry of fake and substandard products into the market. For this, strict checks and quality standards are implemented. The market for astrological and spiritual products is estimated to be worth about Rs 60 billion.

Authentic Rudraksha beads and malas, directly sourced from Nepal and Indonesia, are available at 'Yogi'. Each product is also provided with certificates confirming its source, type and qualities. In addition, a variety of healing crystals, bracelets, pyramids and stones are also available. 'Yogi' also has eco-friendly puja products including natural agarbatti, samprani, dhoop and traditional puja oils.

Along with excelling in the retail sector, 'Yogi' is also starting a project called 'Karma and Destiny Initiative'. Through this, a portion of each sale is used for the education of poor children in rural India. The aim is to combine spiritual well-being and social responsibility.