The company has announced a new offer that will offer a free 30-day Netflix Mobile Plan to Flipkart Plus members starting August 1, 2026. The benefit will be available to those who place four orders worth at least Rs 299 on Flipkart, Flipkart Grocery, or Flipkart Minutes in a calendar month. This is Netflix's first e-commerce partnership in India.

Customers can activate the service through the Flipkart app at no additional cost after completing the fourth order. Although the plan will expire after 30 days, the offer can be redeemed again in subsequent months with similar purchases. Non-Flipkart Plus members can also become a part of this loyalty program for free by completing 15 orders in a year.

Flipkart aims to attract more customers to its platform and encourage them to buy products regularly amid fierce competition in the e-commerce and quick-commerce sectors. Flipkart mainly competes with giants like Amazon, Blinkit, Swiggy and Instamart. In addition, Walmart-owned Flipkart is also preparing to hold its initial public offering (IPO) in Mumbai before March 2027.