Mulakupetti is a great example of how passion, sustainability and entrepreneurship can create. Founded by three friends, Adil, Feril and Naheem, united by their love for Kerala’s rich spice heritage, Mulakupetti has rapidly grown from a small venture into one of India’s most trusted online spice stores. Their journey has been one of innovation, community empowerment and a deep respect for Kerala’s agricultural traditions.

The Beginning of Mulakupetti

Vision: Adil, the CEO of Mulakupetti, grew up amidst the spice farms of Wayanad, Kerala. His family cultivates and harvests a variety of spices there. It was here that Adil developed a deep connection with the land and a passion for preserving and promoting Kerala’s spice heritage. Adil envisioned a brand that could bridge the gap between the hardworking farmers of Kerala and spice lovers across the globe.

Small Beginnings: The journey began with a single product, “Mulakupetti’s Organic Black Pepper”, designed with the aim of bringing authentic, high-quality organic spices directly to consumers. What started as a small venture soon grew, fueled by positive feedback from consumers who valued fresh, quality, and delicious spices.

Founding Team:

Adil: With a background rooted in the spice farms of Wayanad, Adil has a deep understanding of the spice industry, especially its challenges and opportunities. As CEO, he is a visionary leader who will lead the growth and sustainability of Mulakupetti.

Feril and Nahim: Feril and Nahim bring their expertise in business management and digital marketing, allowing the team to effectively grow and scale the business.

Farm-to-table philosophy

Partnership with farmers: Mulakupetti’s core philosophy revolves around sustainable farming practices and ensuring fair wages for farmers. By partnering directly with farmers in Kerala, Mulakupetti ensures that the people who grow spices are fairly compensated for their hard work, and that the products are grown using eco-friendly methods.

Single-origin spices: One of Mulakupetti’s notable features is its emphasis on single-origin spices. Each product is sourced from a specific region in Kerala, ensuring that the unique flavors and qualities of the local soil and climate are preserved. This transparency and traceability appeal to consumers who value the authenticity of spices.

Sustainability at its core: Promotes sustainable farming practices by avoiding harmful pesticides and chemicals. The brand emphasizes organic farming, ensuring that the environmental impact of spice farming is minimized. .

The Startup’s Journey

From organic pepper to a complete spice range: The company’s journey began with one product – organic pepper. However, as the business grew, Chillakupetti expanded its offerings, adding various spices like cardamom, turmeric, cinnamon, and cloves. The startup has earned a reputation as a trusted spice supplier as demand for high-quality, organic spices grows.

Building an online presence: Early on, Chillakupetti leveraged the power of e-commerce to reach a wider audience. By establishing a robust online platform, they were able to make their products available to spice enthusiasts across India and eventually across the globe. The online store now offers a wide range of products, including spice blends, that cater to the growing demand for high-quality and authentic spices.

Customer-centric approach: Mulakupetti’s customer-centric approach is crucial to its success. The brand is dedicated to providing excellent customer service and delivering products that exceed expectations. Their commitment to transparency, high-quality ingredients, and sustainable practices appeal to consumers who seek authenticity and taste in their food.

Community Empowerment

Fair Trade Practices: The startup is committed to empowering local farmers by ensuring that they receive a fair wage for their produce. The partnership between Mulakupetti and the farmers of Kerala creates a model of mutual growth, where both the farmers and the company thrive.

Educational Initiatives: Through their collaboration with farmers, Mulakupetti helps educate them about sustainable farming practices, thereby improving crop yields and preserving the health of the earth for future generations.

Mulakupetti’s journey from a small venture to a trusted name in the spice industry is a testament to the power of passion, sustainability and an entrepreneurial spirit. The founders’ deep connection to Kerala’s agricultural sector, combined with their vision for fair trade and community empowerment, has created a thriving business that benefits local farmers and the environment