JioHotstar, a joint venture between Reliance and Disney, has announced a partnership with OpenAI to bring ChatGPT to its streaming platform. It is introducing a new feature called 'Multi-lingual Cognitive Search'. With this, instead of searching for movies and shows by typing their names in the traditional way, users can find content by speaking and sending messages in their own language.

When users tell the AI ​​their interests and mood, the system will quickly suggest the best movies and programs based on that. Its main goal is to solve the constant confusion of viewers about what to watch. Apart from entertainment programs, this technology will also help them ask for information such as scores and key moments during live sports matches.

Another feature is that in addition to the JioHotstar app, this service will also be available on the ChatGPT app. This will allow those who ask for suggestions on the best movies on ChatGPT to directly provide streaming links on JioHotstar. With over 450 million monthly users, JioHotstar aims to provide a completely new personalized entertainment experience to its audience with the help of AI.