India's leading health food & clean-label brand - Yoga Bar (Sprout Life Foods) was started in 2014 by two sisters. Anindita Sampath and Suhasini Sampath studied at LBS, Wharton, IIM-C and BITS Pilani. Suhasini founded Yoga Bar Co in Bangalore in 2014.
Yogabar has seen tremendous growth in the last few years after selling 39% of the company to ITC for Rs 500 crore. They started from snack bars.
Now, along with the ban on muesli, protein bars, peanut butter and oatmeal categories, baby food, Ayurvedic juices and Kids Surial have also been banned. Yogabar now aims to change India's eating habits.
Their initiative behind the mission of feeding the nation healthy food has grown exponentially since its inception in 2014. They are now one of the most popular health food brands in the country.
Believing in honest food labels and balanced nutrition, they make their products delicious without being loaded with junk. Their culture focused on respect, innovation and growth has allowed them to make their mark.
Yoga Bars has been nominated as one of the best women-led startups in the country. The nomination was made by several publications. “We are venture capital funded. Our institutional investors include SAIF Partners and Fireside Ventures. A number of prominent industry leaders who are our investors are also active on the board.”
Yoga Bar Co founder Suhasini Sampath successfully sold 39% of her company to ITC for Rs 500 crore. Seeing that more than 40% of Indians skip breakfast, Suhasini saw this as an opportunity.
Seeing an opportunity to create a healthy on-the-go snack without compromising on taste and nutritional value, she began her journey from New York. In 2012, they established the name 'Yoga Bar' there.
After three years of research, they focused on making a product with pure ingredients. For this they used green materials from India.
These bars, which provide 20 grams of protein, are made with ingredients like dates, oats, almonds, and honey. They target busy people and fitness enthusiasts.
Yoga Bar, which launched in 2015, initially sold through stores and yoga studios.
