The e-commerce scene in India is changing rapidly. The most notable change in it is Quick Commerce or fast commerce. This system of delivering goods to the home within minutes has paved the way for fierce competition and changes in the Indian commerce market.
What is Quick Commerce?
In normal online shopping, it takes days or weeks for goods to reach the home. But through Quick Commerce, goods are delivered to the home within 10-30 minutes. For this, companies are setting up "dark stores" in many parts of the city. Dark stores are not like regular stores, but warehouses that store goods for online orders.
When we order through a quick commerce app, the goods are picked up from the nearest dark store and delivered to our homes quickly by delivery people on bikes or bicycles.
It became more popular in early 2020 during the Covid-19 pandemic. When people found it difficult to go to stores due to lockdown, the need to buy goods quickly online increased.
Companies like Dunzo, Swiggy, Instamart, Zomato Blinkit were the first to provide notable services in this field. Their dark stores and fast delivery systems made quick commerce popular.
Reasons for the growth of quick commerce in India:
➡️People living a busy life in cities have less time to go to shops to buy things. Quick commerce, which delivers goods to their homes quickly, is very convenient for them.
➡️The cities in India are very large. Therefore, by setting up dark stores, it is possible to deliver goods to more people quickly.
➡️During the Corona period, people started using online shopping more. Now they prefer quick commerce, which allows them to get goods quickly.
➡️The younger generation is interested in buying things quickly and conveniently
➡️Various types of goods are available through quick commerce.
➡️User-friendly apps are available that make it easy for customers to order.
➡️Real-time tracking allows you to know where the ordered items have arrived in real time.
How Quick Commerce Companies Work:
Data Analysis: Data analysis is used to understand customer needs.
Accurate Inventory Management: Accurate inventory management is used to ensure that goods are always available.
Delivery Network: A strong delivery network is established to deliver goods quickly.
Technology: Apps and other technologies are used to streamline operations.
Competition and Challenges
🗣️Many companies like Dunzo, Swiggy Instamart, Zomato Blinkit, Amazon Fresh are competing in the quick commerce arena. They are offering many offers to attract more people.
🗣️Quick commerce also has some challenges. It is difficult to keep more items in dark stores and at the same time reduce costs.
🗣️A good delivery system is required to deliver goods quickly in cities.
🗣️The goods delivered should be of good quality.
🗣️Causes environmental pollution
Future prospects
Various products: More products will be available on quick commerce platforms.
Rural Expansion: Quick Commerce is likely to expand from cities to rural areas.
Use of Artificial Intelligence: Artificial Intelligence will be used to predict customer needs and streamline delivery.
Sustainable Delivery: Sustainable methods such as delivery using electric vehicles will be used.
In any case, Quick Commerce will bring about major changes in online commerce in India. This sector will continue to grow by providing more facilities and services according to the needs of customers.
