The e-commerce industry in India is changing rapidly. The most notable change is Quick Commerce. This system of delivering goods home in minutes has paved the way for fierce competition and changes in the Indian commerce market

What is QuickCommerce?

It usually takes a few days or weeks for the goods to reach home. But through Quick Commerce, the goods are delivered to the house in 10-30 minutes. For this, companies are setting up "dark stores" in many parts of the city. Dark stores are warehouses that store goods for online orders, unlike regular stores.

When we order through a quick commerce app, people who pick up the goods from the nearest dark store and deliver them on a bike or bicycle get them home quickly.

It became more popular during the COVID-19 pandemic in 2020. When people found it difficult to go to the shops due to the lockdown, the need to buy things quickly through online has increased.

Companies such as Dunzo, Swiggy Instamart and Zomato Blinkit were the first ones to offer notable services in this field. Their dark stores and fast delivery systems have made quick commerce popular.

Reasons for the Growth of Quick Commerce in India

• People who live a busy life in cities have less time to go to the shops and buy things. Quick commerce is very convenient for them to get things home quickly.

• India's cities are huge. Therefore, if dark stores are set up, it will be possible to deliver goods to more people faster.

• During the Corona period, people have started using online shopping more. Now they prefer quick commerce where they get the goods quickly.

• The younger generation is interested in buying things quickly and conveniently.

• A wide variety of products such as groceries, fruits, vegetables, medicines, and self-care products are available through Quick Commerce.

• There are user-friendly apps that customers can easily order.

• Real-time tracking allows you to know in real time where the ordered goods have arrived.

Method of operation of quick-commerce companies

Data Analysis Data analysis is used to understand the needs of customers.

Accurate Inventory Management: Accurate inventory management is used to ensure that the goods are always available.

Delivery network: A strong delivery network is established to deliver goods quickly.

Technology: Operations are streamlined using apps and other technologies.

Competition and challenges

• Many companies like Dunzo, Swiggy Instamart, Zomato Blinkit and Amazon Fresh are competing in the field of Quick Commerce. They give many offers to attract more people.

• Business has some challenges. It is difficult to store more goods in dark stores and at the same time reduce costs.

• A good delivery system is needed to deliver goods quickly in cities.

• The products must be of good quality.

• It causes environmental pollution.

Future prospects

Various Products: More products will be available on the QuickCommerce platforms.

Expanding to rural areas: Quick Commerce is likely to expand from urban to rural areas.

Use of Artificial Intelligence: Artificial Intelligence will be used to predict the needs of customers and streamline delivery.

Sustainable Delivery Sustainable means such as delivery using electric vehicles will be used.

In any case, Quick Commerce will bring major changes in online business in India. This sector will continue to grow by providing more facilities and services according to the needs of customers.