A 2019 study found that businesses that use AI see more revenue growth than those that don't. According to the survey, companies that have adopted AI have seen 20% revenue growth, while those that don't use AI have only achieved 13%. In this rapidly changing era, AI is making a dramatic difference in businesses large and small
Therefore, it is important to evaluate and find out how to stand out with AI in business. Because AI offers many opportunities to grow your business.
AI is a powerful tool for improving customer experience, increasing conversions, and increasing revenue. AI solutions exist today in all areas, from data, content, analytics, and marketing. There are basic and paid versions.
Here are some things you can do with AI applications if you want your business to grow.
Increase search visibility
Search engines like Google use AI-based algorithms to optimize results for users. Algorithms use user data about which sites customers spend time on, their search history, and how they search to determine the order of their results.
Google also uses data from voice search tools like Siri to inform its results.
How can you take advantage of this?
Understanding your customers' intent and using the keywords and phrases they use when they conduct voice searches or type in a search can increase your chances of driving more traffic to your site.
How can you do this?
Provide answers to all the questions your customer is likely to ask through their search history. Focus on providing high-quality answers to their questions.
Increase content marketing results
Creating content manually is tedious. Moreover, it requires a lot of effort and time from different teams.
The demand for hyper-personalized content is increasing. To stay competitive, a marketer needs to create high-quality content that readers can read and share.
How can you do that with AI? Leveraging AI-powered solutions can help you:
- Use content performance data to optimize your content strategies.
- Personalize content based on audience challenges, thoughts, and preferences.
- Audit your content performance and find out which content is generating the best leads and engagement.
- Discover content ideas that can increase traffic, engagement, and conversions.
- Proofread content for spelling, grammar, etc. and share it.
- Track customer preferences and behavior to create hyper-personalized content specifically for each user.
By using AI, you can spend less time creating content that delivers better results.
Increase conversions
You need to create powerful landing pages that can capture the attention of website visitors and move them into the sales funnel.
Your landing pages should entertain visitors so that they can learn more about your offerings and convert them into buying customers. A visitor should land on your page and make them stay there longer. If their first impression is bad, they will exit your site immediately.
How can you keep them engaged? With AI-powered solutions, you can:
- Optimize your website design and create landing pages that drive conversions.
- Personalize landing pages based on users' search history and browsing habits.
- Anticipate future actions so you can anticipate customer issues and optimize your campaigns to maximize conversions in the form of sales.
It's time to grow your business with AI. Using AI can help you improve customer experiences, drive more traffic to your site, grow leads, and increase conversions.
