{"id":1880,"date":"2024-08-06T19:55:59","date_gmt":"2024-08-06T19:55:59","guid":{"rendered":"https:\/\/entestartup.com\/?p=1880"},"modified":"2024-08-06T19:55:59","modified_gmt":"2024-08-06T19:55:59","slug":"%e0%b4%85%e0%b4%97%e0%b5%8d%e0%b4%b0%e0%b4%bf%e0%b4%9f%e0%b5%86%e0%b4%95%e0%b5%8d-%e0%b4%b8%e0%b5%8d%e0%b4%a5%e0%b4%be%e0%b4%aa%e0%b4%a8%e0%b4%ae%e0%b4%be%e0%b4%af-%e0%b4%b5%e0%b5%87%e0%b4%95%e0%b5%82","status":"publish","type":"post","link":"https:\/\/entestartup.com\/en\/%e0%b4%85%e0%b4%97%e0%b5%8d%e0%b4%b0%e0%b4%bf%e0%b4%9f%e0%b5%86%e0%b4%95%e0%b5%8d-%e0%b4%b8%e0%b5%8d%e0%b4%a5%e0%b4%be%e0%b4%aa%e0%b4%a8%e0%b4%ae%e0%b4%be%e0%b4%af-%e0%b4%b5%e0%b5%87%e0%b4%95%e0%b5%82\/","title":{"rendered":"Veekul Foods lays off over 200 employees"},"content":{"rendered":"
Agritech startup WayCool Foods has let go of more than 200 employees in the third phase of layoffs in about a year, according to reports.<\/p>\n\n\n\n
WayCool, which focuses on the agricultural supply chain and branded farm and food products, said it was part of \"profit-making plans,\" without confirming how many employees were affected by the layoffs. \"As part of this, roles and structures are being made more simple and automated. This will be a continuous process, \"the company said.<\/p>\n\n\n\n
The Chennai-based firm also confirmed the departure of B P Raveendran, who headed its FMCG subsidiary Brands Next, which includes brands such as Madhuram, Kichenji and Freshes.<\/p>\n\n\n\n
Vekul had formed Brands Next in April last year to focus on the packaged food segment. The company said 45% of its revenue in FY24 was from brands and it continues to focus on establishing them as \"true consumer brands.\"<\/p>\n\n\n\n
The layoffs were carried out in February this year and July last year. WayCool is also reportedly in talks to raise $40 million in an internal round led by existing investor Lighttalk. In its latest statement, the firm said it has received 75% of the capital from the bridge round and will complete the round in August.<\/p>\n\n\n\n
Its existing investors include Lightbox Ventures, Redwood Equity Partners, Huruma Fund, InnoVen Capital, and the World Bank-backed International Finance Corporation. According to Tracxn, WayCool has raised a total of $341 million in funding to date.<\/p>\n\n\n\n
Founded in 2015 by Sanjay Dasari and Karthik Jayaraman, the company began as a supply chain business for agricultural products before venturing into the packaged consumer products sector.<\/p>","protected":false},"excerpt":{"rendered":"
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