{"id":5253,"date":"2025-06-09T17:29:35","date_gmt":"2025-06-09T17:29:35","guid":{"rendered":"https:\/\/entestartup.com\/?p=5253"},"modified":"2025-08-15T07:53:55","modified_gmt":"2025-08-15T07:53:55","slug":"paytm-launches-personalised-upi-ids-to-enhance-privacy","status":"publish","type":"post","link":"https:\/\/entestartup.com\/en\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/","title":{"rendered":"Paytm launches personalised UPI IDs to enhance privacy"},"content":{"rendered":"<p>Fintech giant Paytm has launched a new feature that allows users to create personalised UPI IDs that hide their mobile numbers while sending and receiving money. The service, currently available for UPI handles provided by Yes Bank and Axis Bank, offers custom IDs like name@ptyes or name@ptaxis. It is planned to expand to other banking partners soon. Users can activate the feature via the UPI settings of the Paytm app.<\/p>\n\n\n\n<p>This is part of Paytm's broader efforts to improve user experience with privacy-focused tools. The move follows the National Payments Corporation of India's (NPCI) decision to ban special characters in UPI IDs in order to standardise the system.<\/p>\n\n\n\n<p>Internationally, Paytm has expanded its UPI international service to countries including France, Mauritius, Bhutan, Sri Lanka and Nepal, with subsidiaries in the UAE, Saudi Arabia and Singapore. The company recently invested $2.1 million in its UAE subsidiary and appointed Ramana Kumar as CEO of its Middle East operations. Paytm plans to focus on B2B partnerships and technology solutions to fuel global growth.<\/p>\n\n\n\n<p>The company reported a net loss of Rs 544.6 crore in the fourth quarter of fiscal 2025, narrowing from the previous year. Founder Vijay Shekhar Sharma expects the company to turn profitable by the first quarter of fiscal 2026. Shares of Paytm rose marginally to close at Rs 966.15 on the BSE.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fintech giant Paytm has launched a new feature that allows users to create personalised UPI IDs that hide their mobile numbers while sending and receiving money. The service, currently available for UPI handles provided by Yes Bank and Axis Bank, offers custom IDs like name@ptyes or name@ptaxis. It is planned to expand to other banking partners soon. Users can activate the feature via the UPI settings of the Paytm app.<\/p>","protected":false},"author":9,"featured_media":7889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[66,362,363,364,365,332],"class_list":["post-5253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-news","tag-editors-pick","tag-paytm-financial-results-2025","tag-paytm-privacy-update","tag-paytm-upi-feature","tag-personalized-upi-ids","tag-trending-stories"],"yoast_head":"\n<title>\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f - Entestartup<\/title>\n<meta name=\"description\" content=\"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entestartup.com\/en\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f - Entestartup\" \/>\n<meta property=\"og:description\" content=\"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entestartup.com\/en\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Entestartup\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T17:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T07:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Gayathri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gayathri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\"},\"author\":{\"name\":\"Gayathri\",\"@id\":\"https:\/\/entestartup.com\/#\/schema\/person\/bb15f6818444c537e4a7e94ca45b72e8\"},\"headline\":\"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f\",\"datePublished\":\"2025-06-09T17:29:35+00:00\",\"dateModified\":\"2025-08-15T07:53:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\"},\"wordCount\":6,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/entestartup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp\",\"keywords\":[\"Editors Pick\",\"Paytm financial results 2025\",\"Paytm privacy update\",\"Paytm UPI feature\",\"personalized UPI IDs\",\"Trending Stories\"],\"articleSection\":[\"Startup News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\",\"url\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\",\"name\":\"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f - Entestartup\",\"isPartOf\":{\"@id\":\"https:\/\/entestartup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp\",\"datePublished\":\"2025-06-09T17:29:35+00:00\",\"dateModified\":\"2025-08-15T07:53:55+00:00\",\"description\":\"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.\",\"breadcrumb\":{\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage\",\"url\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp\",\"contentUrl\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp\",\"width\":2560,\"height\":2560,\"caption\":\"A smartphone screen displaying the Paytm app with the new personalized UPI ID feature enabled, highlighting privacy and security\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/entestartup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/entestartup.com\/#website\",\"url\":\"https:\/\/entestartup.com\/\",\"name\":\"Entestartup\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/entestartup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/entestartup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/entestartup.com\/#organization\",\"name\":\"Entestartup\",\"url\":\"https:\/\/entestartup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entestartup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/03\/cropped-cropped-cropped-ENTE-STARTUP-logo.png\",\"contentUrl\":\"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/03\/cropped-cropped-cropped-ENTE-STARTUP-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Entestartup\"},\"image\":{\"@id\":\"https:\/\/entestartup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/entestartup.com\/#\/schema\/person\/bb15f6818444c537e4a7e94ca45b72e8\",\"name\":\"Gayathri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entestartup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cfea960b3eba64611e9fde5739ab67390a1819df159430d45730b231bbbe8f8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cfea960b3eba64611e9fde5739ab67390a1819df159430d45730b231bbbe8f8d?s=96&d=mm&r=g\",\"caption\":\"Gayathri\"},\"url\":\"https:\/\/entestartup.com\/en\/author\/gayathri\/\"}]}<\/script>\n","yoast_head_json":{"title":"Paytm launches personalised UPI IDs to enhance privacy","description":"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entestartup.com\/en\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/","og_locale":"en_US","og_type":"article","og_title":"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f - Entestartup","og_description":"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.","og_url":"https:\/\/entestartup.com\/en\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/","og_site_name":"Entestartup","article_published_time":"2025-06-09T17:29:35+00:00","article_modified_time":"2025-08-15T07:53:55+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp","type":"image\/webp"}],"author":"Gayathri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gayathri","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#article","isPartOf":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/"},"author":{"name":"Gayathri","@id":"https:\/\/entestartup.com\/#\/schema\/person\/bb15f6818444c537e4a7e94ca45b72e8"},"headline":"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f","datePublished":"2025-06-09T17:29:35+00:00","dateModified":"2025-08-15T07:53:55+00:00","mainEntityOfPage":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/entestartup.com\/#organization"},"image":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage"},"thumbnailUrl":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp","keywords":["Editors Pick","Paytm financial results 2025","Paytm privacy update","Paytm UPI feature","personalized UPI IDs","Trending Stories"],"articleSection":["Startup News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/","url":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/","name":"Paytm launches personalised UPI IDs to enhance privacy","isPartOf":{"@id":"https:\/\/entestartup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage"},"image":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage"},"thumbnailUrl":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp","datePublished":"2025-06-09T17:29:35+00:00","dateModified":"2025-08-15T07:53:55+00:00","description":"Paytm launches customizable UPI IDs to secure user privacy, expands its global presence, and plans profitability in FY 2026.","breadcrumb":{"@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#primaryimage","url":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp","contentUrl":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/06\/S980-01-scaled-1.webp","width":2560,"height":2560,"caption":"A smartphone screen displaying the Paytm app with the new personalized UPI ID feature enabled, highlighting privacy and security"},{"@type":"BreadcrumbList","@id":"https:\/\/entestartup.com\/paytm-launches-personalised-upi-ids-to-enhance-privacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/entestartup.com\/"},{"@type":"ListItem","position":2,"name":"\u0d38\u0d4d\u0d35\u0d15\u0d3e\u0d30\u0d4d\u0d2f\u0d24 \u0d35\u0d7c\u0d26\u0d4d\u0d27\u0d3f\u0d2a\u0d4d\u0d2a\u0d3f\u0d15\u0d4d\u0d15\u0d41\u0d28\u0d4d\u0d28\u0d24\u0d3f\u0d28\u0d3e\u0d2f\u0d3f \u0d2a\u0d47\u0d1f\u0d3f\u0d0e\u0d02 \u0d2a\u0d47\u0d34\u0d4d\u200c\u0d38\u0d23\u0d32\u0d48\u0d38\u0d4d\u0d21\u0d4d \u0d2f\u0d41\u0d2a\u0d3f\u0d10 \u0d10\u0d21\u0d3f\u0d15\u0d7e \u0d2a\u0d41\u0d31\u0d24\u0d4d\u0d24\u0d3f\u0d31\u0d15\u0d4d\u0d15\u0d3f"}]},{"@type":"WebSite","@id":"https:\/\/entestartup.com\/#website","url":"https:\/\/entestartup.com\/","name":"Entestartup","description":"","publisher":{"@id":"https:\/\/entestartup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entestartup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/entestartup.com\/#organization","name":"Entestartup","url":"https:\/\/entestartup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entestartup.com\/#\/schema\/logo\/image\/","url":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/03\/cropped-cropped-cropped-ENTE-STARTUP-logo.png","contentUrl":"https:\/\/entestartup.com\/wp-content\/uploads\/2025\/03\/cropped-cropped-cropped-ENTE-STARTUP-logo.png","width":512,"height":512,"caption":"Entestartup"},"image":{"@id":"https:\/\/entestartup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/entestartup.com\/#\/schema\/person\/bb15f6818444c537e4a7e94ca45b72e8","name":"Gayathri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entestartup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cfea960b3eba64611e9fde5739ab67390a1819df159430d45730b231bbbe8f8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cfea960b3eba64611e9fde5739ab67390a1819df159430d45730b231bbbe8f8d?s=96&d=mm&r=g","caption":"Gayathri"},"url":"https:\/\/entestartup.com\/en\/author\/gayathri\/"}]}},"_links":{"self":[{"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/posts\/5253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/comments?post=5253"}],"version-history":[{"count":0,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/posts\/5253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/media\/7889"}],"wp:attachment":[{"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/media?parent=5253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/categories?post=5253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entestartup.com\/en\/wp-json\/wp\/v2\/tags?post=5253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. Learn more: https://airlift.net. Template:. Learn more: https://airlift.net. Template: 698de5d2c6af5ab04a4dd6bd. Config Timestamp: 2026-02-12 14:37:47 UTC, Cached Timestamp: 2026-05-30 17:47:58 UTC -->