Actor Ranveer Singh has acquired a 50% stake in the packaged foods startup Elite Mindset. The remaining stake in this Kishore Biyani-backed startup is jointly held by a venture owned by Biyani’s nephew Nikunj Biyani and the multi-brand platform Think9 Consumer Technologies, supported by Biyani’s daughter Ashni.

Under the label SuperYou, Elite Mindset will start with protein bars and later expand into biscuits, protein powders, and other categories, directly competing with major packaged food companies, said Nikunj Biyani.

He declined to disclose the exact amount of Singh’s investment but mentioned that the venture expects an initial seed investment of ₹50 crore.

Singh’s other investments include Sugar Cosmetics, BoAt, and Epigamia.