Fiber, a personalized platform powered by artificial intelligence, has announced that it has successfully raised $1.8 million. This round was led by Accel with major participation from 2am VC and CRED founder Kunal Shah.

In February 2023, Fiber won $2 million in a seed round. The new funding will help improve its AI personalized platform, develop customers, and hire additional engineers, product marketers, salespeople, and go-to-market (GTM) specialists.

"We are thrilled to support their vision of an AI-powered personalisation hub that empowers marketers with greater efficiency and control to deliver better results," said Priyank Swarup, Partner at Accel.

Founded in 2023 by Ankur Goyal and Pritam Roy, Fiber aims to help marketers reduce customer acquisition costs (CAC) and improve conversion rates. "The company's flagship product," "Pilot," "enables brands to create personalized landing pages for ads, emails, and SMS, providing a significant boost to marketing campaigns."

The Bengaluru-based startup offers lead generation services to clients across various sectors, including insurance, broadband, home improvement, and customer services. Fibr is currently targeting markets in the US, Canada, and India, with plans to expand to Europe.

Fiber is also developing a beta version of its second product, Blocks. This tool is designed to help marketers measure content across different formats by turning high-performance Facebook ads into blog posts, Google Ads, or social media posts, thereby increasing marketing efficiency and reach. Copy Paraphrase