In the highly competitive business world, direct communication with customers is the most important factor. Large companies can set up their own call centers to reach customers at any time. But this is a big challenge for small and medium enterprises. Because setting up your own call center is very expensive.

A case in point is the experience of Charanjeet Singh, owner of a hosiery factory in Ludhiana. He had limited staff and was unable to answer customers' phones immediately. Not being able to attend to his customer calls and follow-ups required for business development became a big challenge. Efforts to hire a dedicated executive and lack of data management failed to produce positive results. This seriously affected his business growth.

Start of CallerDesk

Recognizing these challenges of SMBs, Kaushal Bansal and Rajesh Kumar Dimani launched CallerDesk in 2016. Headquartered in Noida, the company provides cloud-based virtual help desk services to small and medium enterprises.

"India is the world's second largest BPO (Business Process Outsourcing) industry hub. But traditional call centers require high capital expenditure and unlimited maintenance costs."
He said setting up call centers costing ₹30-40 lakh is a huge financial burden for SMBs. "CallerDesk's platform helps SMBs reduce business costs and communicate professionally," said Bansal.

Why CallerDesk?

• Low cost: It doesn't require as much cost as traditional call centers.
• Quick to set up: A call center can be up and running within 30 minutes.
• Flexible: Work from anywhere with laptop and mobile phone.
• Detailed reports: Helps business growth
• Customer Care: Interaction with consumers using IVR calling and chatbot services.

During the 2020 Covid-19 pandemic during the pandemic period, many companies had to take over remote work. At this time the callerdesk was very helpful.

Challenges and purpose to the future

Cross the callerdesk is the squadstack (squadstack) and exotel (exotel). Currently, the callerdess has around 700 SMBs as clainers. However, Bansal says it is the biggest challenge that the traditional call senses are the companies that migrate to the cloud. In fact, it is cheaper than the traditional system.

Market is growing very fast in India. Collardesk wants to play a huge role in this growth. "There is more than 6.3 billion MSMs in the country, Bansal said that the market will be able to reach more SMBs as the market is very large and there is a lot of more likely. The company will be a major tool for millions of small and medium-mid-mid-mid-mid-mid-19 and medium enterprises.

Callerdesk is a great use of small and medium enterprises. This provides the best call center services at a lower cost. This is a great tool for business growth. Smold and medium enterprises can be more effective and developing business with customers with these new technology.