A start-up is defined as a company that is less than 10 years old. There are several terms that are used exclusively for startups. Some are given below.
The Unicorn
A unicorn is a start-up that is worth $1 billion and is privately owned. Today there are more than 100 unicorn companies in India. This is the third highest in the world.
The Sonicorn
The startup is valued between $500 million and $1 billion and is expected to get the unicorn status soon. The zoonicorn is also sometimes called the half unicorn
The Cockroach
A start-up that is resilient and can survive difficult financial situations, especially in winter funding. They last longer because Cockroach works with a focus on sustainability rather than rapid growth.
Bootstrapping
Bootstrapping is the process of starting a business based on personal savings or income with no other loans or external investments.
Companies like the famous zerodha started with bootstrapping.
The rate of burn
The rate at which a startup reserves its cash for expenses.
Monitoring the burn rate helps start-ups to control the runaway and avoid running out of funds before profit.
The Pivot
It refers to indirectly changing the start-up model by making a change in the business model, product focus or target market. Pivots help create breakthroughs and increase growth potential in startups when the initial idea fails.
The exit strategy
A plan for investors to exit an investment in a startup, usually through an acquisition or IPO. Exits are often a major milestone for investors, creating a transition from a start-up to a mature company.
Growth hacking
Creative and cost-effective strategies are used to gain exposure and quickly grow the user base. User usage can be improved without a budget through growth hacking. This is very useful for early stage start-ups.