Leading Japanese automaker Suzuki Motor Corporation has announced a new investment of $200 million to support enterprises that are finding solutions to various social problems in rural areas and beyond in India. The investment will be made through the second fund, 'Next Bharat Ventures', set up by Suzuki's wholly-owned Indian subsidiary, 'Next Bharat Ventures'. The company aims to become more involved in rural development beyond the automotive sector.

Their first fund, which was launched in July 2024 with $40 million, has already supported around 15 companies in the agriculture and food processing sectors. In addition, the company is also running a special program called 'Next Bharat Residency' for social entrepreneurs who are trying to increase income in India's rural economy. The scheme provides funding, mentorship and new market opportunities to selected entrepreneurs.

Suzuki Motor Corporation President Toshihiro Suzuki said that the company intends to expand its operations beyond the automotive sector into more sectors such as agriculture, finance and supply chain. The company aims to connect with crores of people outside the mobility sector and support India's 'Vikasit Bharat 2047' plan, which aims to transform the country into a developed nation by the 100th anniversary of independence.